WHY DOES RED PANTS EXIST?
“I should have gone to the doctor earlier.
Somehow I never had time.
I felt embarrassed to talk about my bowel problems.”
Colon cancer is curable if detected early!
Pay attention to your bowel to clarify symptoms early and go to preventive medical check-ups.
In order to spread this life-saving information, we have developed a clear symbol:
The RED PANTS.
WHAT´S THE AIM?
RED PANTS will become THE symbol against colorectal cancer, as a quick and easy reminder of the prevention and early detection – worldwide.
HOW DOES THAT WORK?
We collect donations and start viral online and print campaigns as well as advertising campaigns in public toilets. The board also provides articles and interviews for newspapers, radio and TV stations.
All actions are frequently published here: ROTE HOSE Facebook page (in German)
WHAT HAVE WE REACHED SO FAR?
|1||Page in search engines for the German keyword “ROTE HOSE“|
|>100,000||Products distributed in Germany|
|>10,000,000||People reached through famous German newspapers, radio or TV channels
(SWR, MDR, RBB Kulturradio, BILD, DIE WELT, FOCUS etc. > PRESS)
WHO ARE WE?
The non-profit association ROTE HOSE DARMKREBSVORSORGE e.V. was founded in summer 2014.
30 voluntary members and numerous supporters bring ideas to life which spread our live-saving message.
Board Member | Chairwoman
Board Member | Treasurer